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Google's rival iTunes streaming: Difficult negotiations

Google has the success of the connection between Apple's iTunes Store and IOS devices can be inspired and would even launch a music offering, the Android smart phones and tablets will improve. The known since last year, plans have so far not yet materialized: Recent reports put the company firmly in the negotiations with music labels.

Peter Kafka of All Things Digital reports of Google's problems, citing a source that is "broken," even as the negotiations referred to: there is definitely a problem. According to another source to Google's managers even think about the plans to completely reject. The plans would have developed more recently in reverse.

The music labels own Kafka had recently reported positive negotiations. Some, however, had indicated that Google would have changed a few weeks ago his claims. Perhaps Amazon could offer streaming plays a role: The company had recently launched a cloud-based service, without adjusting the contracts with the labels. The latter, however, believe that is needed for a streaming distribution to new agreements.

Google itself seems to offer also as a cloud-based service plan, after all, the company had last year, the streaming provider Simplify Media accepted. With Google's technology could, however, also offer music streaming, no agreeing with labels: Google could just music its customers in the "cloud" to upload and then stream to make Android devices.